{"title":"Beauty of Joseon","description":"\u003cp\u003eShop authentic Beauty of Joseon skincare—featuring the viral Relief Sun SPF, gentle plum cleansers, and barrier-repairing serums for healthy, radiant skin.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-sunscreen","title":"Beauty of Joseon - ReliefSun: Rice + Probiotics Sunscreen","description":"\u003cdiv class=\"product__block product__description rte block-padding\"\u003e\n\u003cdiv class=\"product__description__content rte\"\u003e\n\u003cdiv class=\"toggle-ellipsis__content\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe sunscreen that took over TikTok — now in Pakistan. Beauty of Joseon's Relief Sun Rice + Probiotics SPF50+ PA++++ feels like a creamy moisturizer: lightweight, non-sticky, and absorbs in seconds no matter how much you apply.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFormulated with 30% rice extract and fermented grain extracts rich in vitamins B, C, and E, amino acids, and minerals, it hydrates while it shields — leaving skin dewy, bouncy, and visibly bright. Broad-spectrum, lab-tested UV filters protect without the heavy, greasy finish typical of high-SPF sunscreens.\u003cbr\u003e\u003cbr\u003eClinically tested: 24-hour moisture-holding effect and soothing effect on physically irritated skin. Non-sensitizing and suitable for sensitive skin.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"10ml","offer_id":44316734718039,"sku":null,"price":1499.0,"currency_code":"PKR","in_stock":true},{"title":"50ml","offer_id":44316734783575,"sku":null,"price":3899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/6429\/8583\/files\/Beauty_of_Joseon_Relief_Sun_Rice_Probiotics_Sunscreen_onestep.beauty.webp?v=1790933927"},{"product_id":"beauty-of-joseon-sunscreen-relief-sun-aqua-fresh-rice-b5-spf50","title":"Beauty of Joseon - ReliefSun Aqua-Fresh: Rice + Vitamin B5 Sunscreen","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eLoved the original Relief Sun but wanted something lighter? Relief Sun Aqua-Fresh is Beauty of Joseon's ultra-lightweight fluid sunscreen, built around rice seed water for a splash of refreshing hydration — made for oily and combination skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBoosted with barrier-friendly panthenol (vitamin B5) alongside 30% rice seed water, it delivers broad-spectrum UV protection while calming and hydrating skin without any heaviness. No white cast, no stickiness — just the fast-absorbing formula in an extra-fresh, non-greasy finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eClinically proven to improve skin's soothing response by 51.07% and lower skin temperature by 152.83% after a single use, with continued improvement in barrier moisture retention over two weeks. Non-comedogenic and suitable for acne-prone and sensitive skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"10ml","offer_id":44083613171799,"sku":null,"price":1499.0,"currency_code":"PKR","in_stock":true},{"title":"50ml","offer_id":44083613204567,"sku":null,"price":3899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/6429\/8583\/files\/Beauty_of_Joseon_Relief_Sun_Aqua-Fresh_Rice_B5_sunscreen_onestep.beauty.webp?v=1790949490"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser","title":"Beauty of Joseon - Green Plum Refreshing Cleanser","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMeet your new everyday reset: a gentle cleanser built to clear away the day without leaving skin tight, dry, or reactive. Beauty of Joseon's Green Plum Refreshing Cleanser is a pH-friendly, hypoallergenic gel formula that lifts away dirt, oil, and buildup while keeping your moisture barrier intact — a hydrating cleanser in the truest sense, not just a strip-and-go wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eAt its core is a hanbang-inspired blend of vitamin-rich plum water and mung bean extract. Plum water brings natural fruit acids that gently help slough off dead skin, while mung bean's natural saponins add a boost of moisture as they cleanse — so skin feels comfortable, never squeaky-tight, after rinsing. It's the kind of sensitive skin face wash that works with your skin's natural pH rather than against it, which is exactly what makes it suited to daily, twice-a-day use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWhether you're layering it into a full Korean skincare routine or just want a reliable, gentle cleanser that won't disrupt more active steps that follow, this refreshing gel preps your face to properly absorb whatever comes next — serum, moisturizer, sunscreen. Skin is left soft, balanced, and ready.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"100ml","offer_id":44086473916503,"sku":null,"price":4199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/6429\/8583\/files\/Beauty_of_Joseon_Green_Plum_Refreshing_Cleanser_packaging_box.webp?v=1790251161"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/6429\/8583\/collections\/BOJ_Logo.png?v=1790517880","url":"https:\/\/onestep.beauty\/collections\/beauty-of-joseon.oembed","provider":"onestep.beauty","version":"1.0","type":"link"}